The LEGO® retail store is now open for in-store purchases and FREE curbside pickup! Click here for store hours and and to place your curbside pickup order.

The indoor attraction remains temporarily closed as mandated by Gov. Cuomo, and we remain in contact with the authorities on when we can re-open. For the latest information, visit: COVID-19 Updates & FAQ


The Kids vs Grown Ups Imagination Build-Off Challenge is Back!

The Kids vs Grown Ups Imagination Build-Off Challenge is Back!

We are challenging kids and adults to go head to head in the ultimate creativity build-off!


  • Did you know that experts believe that creativity declines with age and that kids have the upper hand when it comes to imagination? We want to find out who’s the boss when it comes to creativity so we are hosting our annual Kids vs Grown-Ups Imagination Build-Off Challenge!
  • During the fifteen-minute challenge, kids and grown-ups will build a creation straight from their imagination - no limits, no boundaries, no rules – just pure creativity! 
  • The challenge will be mediated and judged by an expert Model Builder, and all participants will be entered for a chance to win a family 4 pack of Annual Passes!


The challenge will run every weekend during August in our LEGO® Master Builder Academy. Competition themes will vary by timeslot:

  • 10:30am - Vehicles (Planes, Cars, Boats, Spaceships!)
  • 12:30pm - Animals (Dogs, Cats, Birds, Dinosaurs!)
  • 2:30pm - Buildings (Skyscrapers, Landmarks, Police Station, Your House!)
  • 4:30pm - Nature (Flowers, Trees, Mountains, Insects!)


Check our super-mega-awesome blog post about the event! 

Get ready for your challenge by taking a sneak peak at our Master Builder Academy here.